Professional product photography is one of the best investment’s businesses can make, especially if they intend to market their products online. Online consumers rely on good-quality product images and professional photographers know how to create pictures that will have an impact. There are many reasons why investing in a professional studio is much better than DIY photography, and here’s a look at some of them:
Professional photographers know how to infuse brand presence in their products. For example, think about Apple and what kind of images the brand uses for their products. Simple and clean pictures against a white backdrop are their signature style and it has a big impact on their targeted customer base.
An experienced professional knows how to infuse a strong brand presence in product photography. They will take time to study your brand, products, target audiences, and other such factors before coming up with a plan. They will also include accessories if necessary, which can be product-related items or models.
- Sending the Right Message
A good product image will convey the right message to the audience. For example, a trekking shoe needs a rugged and real-life environment. The image should be sporty but should also showcase all of the details of the shoe. You need an image with someone wearing the shoes while exploring the woods. If the shoe is all-season, you may need an image of someone wearing them as they cross small streams.
An experienced professional photographer will know how to convey more information through their pictures. They will make sure the photograph provides a clear idea about dimensions, colors, sizes, and other such factors. If an image is meaningless and without vitality, it won’t attract a customer’s attention. Professionals know how to create lively and impactful product photographs.
- Quality of Images
Modern customers view products through high-quality screens. They can see every detail, zoom in, and spot every flaw. That’s why businesses today need to invest in professional product photography. Experts know how to use their equipment properly and get the best images. They set up proper lighting systems and add all required accessories. They also carry out comprehensive post-editing to polish the quality of product images,
Post-production editing is one of the most important aspects of professional photography. Even expensive cameras produce raw images that need some tweaking. Consumers can differentiate between edited and raw photographs, which has an impact on their perception of your brand. The quality of product photographs is important if you want to stay ahead of the competition.
- Suitability of Images for Different Platforms
Businesses publish their product photographs on different platforms like Amazon, Etsy, eBay, business websites, etc. All of these platforms have different requirements and need unique solutions. If you’re designing a website, you need polished images that fit in with the website’s aesthetic and don’t compromise its performance.
If you want to sell products on Amazon, you need to follow the platform’s rules and makes sure the product images show up on the listing. Experts of product photography have worked with a wide range of clients and know how to meet different kinds of requirements. They will make sure your product image set is suitable for the chosen platform.
- Social-Media Ready Pictures
Social media is very different from Amazon or business websites. When you upload images on social media, it becomes a dynamic and shareable piece of content. It needs to be more impactful, meaningful, and unique. There are millions of brands and user-generated content pieces on these platforms. It can be difficult to shine or catch customer attention. You can’t afford to share poor-quality, unedited images on networks like Twitter, Facebook, or Instagram
A professional photographer will know how these platforms work and what kind of images the users expect. You can hire an expert to run exclusive social media campaigns and create specialized images for them.
- Impact on Buyer Decisions
Product photography has a big impact on a customer’s purchase decision, especially when they are shopping online. They look for information like the product’s size, dimensions, and colors in the images. Most consumers agree that pictures have a bigger impact on their purchase decisions than text descriptions.
If you want better sales and more revenue, consider hiring a professional photographer to create worthwhile images. Blurred or poor-quality pictures will not boost sales, especially not in a competitive business environment.
- Editing and Refinement
Experienced photographers use software like Photoshop to edit and refine raw images. They also correct things like light balance, contrast, sharpness, and remove any unwanted elements from the product photograph to ensure it looks good. This refinement process separates professional photography from DIY pictures. While you can apply a few pictures or correct the image’s balance, it isn’t easy to compete with a professional in this field.
They will use all of the tools provided by the software to create drama and style, making sure the image looks finished. These product pictures have a much better aesthetic appeal than DIY graphics.
- Return on Investment
Professional product photography offers a significant return on investment. You may spend around $5,000 on the service and earn ten times that amount in profit. Good-quality images from a reliable, experienced professional are invaluable and can be used in everything from marketing campaigns to e-commerce listings.
The pictures will keep delivering good ROI for last long as you use them. Experts recommend upgrading images once every few years just to keep things fresh. These product images can be a great asset, especially for new businesses trying to get a foothold in the market.
As you can see, product photography has several benefits and it is a long-term investment. Good quality images can last for several years and you don’t need to replace them unless there’s a major brand change. Just hire a photographer with experience and skill to get the job done. Check their professional portfolio as those images can give you a clear idea of what to expect. It is a good idea to choose a professional who’s style matches your brand aesthetic.