So you are all set to dive into the subscription box industry. Superb! It’s a highly competitive market that hosts heavyweight multinationals such as Walmart, Starbucks, and more. Dollar Shave Club is another popular subscription box service that has a vast customer base. What does it depict? This shows there is great potential owing to heavy traffic as the proliferation of 4G networks and portable devices have made it easier than ever for people to shop on-the-go.
If you really want to be seen, solely investing in traditional and digital marketing means won’t help you make a big statement. You also need to disburse money to craft branded custom printed mailer boxes to put the word out about your subscription business. What follows are some crucial pointers that will help flourish your subscription business. There is a lot to consider, and hopefully, this piece will steer you in the right direction.
Ecommerce is a Different Breed
Understand that branded packaging is a must for e-commerce businesses. If you don’t agree, then it’s worth exploring how an online store’s packaging differs from a physical store. To begin with, you can ask if the physical store’s packaging techniques work for online stores or subscription services. Well, the answer is a BIG no.
Traditional brick and mortar stores are built around displays. They come up with unique designs to segregate themselves from the competition. Let’s consider the standard packaging of razor blades for men. They boast oversized lettering, intense graphics, and extra-vivid hues. In brief, they are screaming out loud that “look at me; look at me.” It works when your razors are stacked against hundreds of rival products that are also using the same marketing approach.
But in the online world, packaging is deemed to communicate something entirely different. Didn’t get it? Compare Dollar Shave Club’s understated packaging with Gillett’s elegant looking razor box.
Use Branded Custom Printed Mailer Boxes
If your packaging doesn’t share common DNA with your subscribers, you will fail to develop a long-lasting relationship. Quite often, our first step to creating the subscription box packaging tend to begin from high-concept. Of course, word-of-mouth marketing is critical for winning new customers, so you would definitely want your subscription boxes to be the center attention at your subscriber’s big get-together.
Using branded custom printed mailer boxes can aid you in accomplishing this goal. For the Makers is a prime example in this regard. The subscription company uses packages that encase craft goods for DIY projects. The company has embraced a minimalist approach and used a white sticker on a simple Kraft box. Yet, it creates excitement about what’s inside and draws attention to their DIY attitude. Plus, it compels customers to create something from scratch.
Embrace Efficient Mailer Box Format
Happiness comes in all shapes and sizes. While on the subject, let’s talk about mailer box formats. But before that, you must answer the following questions:
- What’s the total number of products you’re offering per shipment?
- Is this number likely to remain the same?
- What type of packaging material works best for you?
To the extent material is concerned, Kraft is leading the way. But cardboard and corrugated packages aren’t much behind. It all depends on your product and shipment process. Kraft is least expensive and can be customized to your liking if you are concerned about the aesthetics of your custom mailer boxes. If you need to print full color, make it appear glossy or white, Kraft is the ideal choice. The material will give you the desired colors and glossy finish that will turn the onlookers into frequent customers.
When it comes to shape, the number of products play a crucial role in determining the box format. You can start with a modest order of 500 to 1,000 boxes, perhaps and see how it works for you. Thankfully, packaging firms like the Legacy Printing recognize the demand for smaller packaging orders and happily accommodate customers who come up with requests for mailing boxes, shipping boxes, rigid gift boxes, and folding cartons.
Ordering a small amount will enable your subscription business to test out how the audience interacts with different box formats before you commit to one.