school website developer

Learn How to Create a Great School Website

Business

You might not be a website expert but you surely can tell a good website from a bad one. You’ll surely not hang around on a poorly designed website. On the other hand, a quality website will grab your attention and you are more likely to spend some time there.

Every organization wants its website to tell its story. If you are running a school, for example, your website must be able to furnish the viewers with all the details they are looking for.

But keep in mind that your website will be judged. People visit a website and within a few seconds, they are judging its design, navigation, load speed, and a lot of other factors. It’s not necessary that they do it consciously but rest assured your school will be judged by how well your website performs.

Hiring an expert school website developer will go a long way in creating your school website in an appealing manner. But first, let’s see what goes into making a great school website.

A Great Design

A good web design is the primary element of a great school website. The very first impression viewers will have about your school is design-related. Meaning, visitors will judge your school solely on how its website appears.

So, keep in mind to include unique and relevant header images, simple navigation, and other such stuff to make your school website attractive and appealing.

To keep things updated, we recommend redesigning your school website every three years. This will help in keeping up with the growing trends of the fast-paced digital world.

Mobile-First Design

While designing your school website you must ensure that it works well on all and every device. More than 50% of website traffic comes from mobile devices such as cellphones and tablets. So, you must design your website such that users do not have to pinch and zoom to view its contents.

Schools and parents are on the go most of the time. So, optimizing your website for mobile viewing is a must so that the parents or students can catch up with the latest information easily through their mobile devices.

Fast Loading Time

Today’s internet experience is much faster than it was even 5 years ago. Today’s visitors want a website to load quickly. If it takes more than 3 seconds to load, it’s less likely that visitors will be still glued to it. Statistics show more than 40% of visitors will leave your school website if it takes more than 2 seconds to load.

Loading time is one of the biggest issues for a school website because a lot of photos need to load. Follow the tips below to make the loading time fast.

Focus on image size: Make your image size according to your display. You don’t need a 3000 pixel-wide photo for a 200 pixel-wide thumbnail.

Upload images in 72dpi: You’ll need a 300dpi image in print for displaying the image clearly. But for the web, it will be clear enough if you upload images in 72dp. Lower resolution photos will make sure the load speed will be fast.

JPEGs and PNGs: You need to use a PNG image only while uploading a graphic. Since PNGs are of higher quality, they will slow down your website load speed. So, for photographs use JPEGs.

Simple Navigation

School websites must consider the website information architecture. The structure of your website, the content, and the navigation, all play a crucial role in determining how well your website will perform.

The navigation particularly must be simple and clear enough for parents and students to follow. The content must be organized efficiently so that visitors can get an enjoyable user experience.

Simple navigation will increase the CTR and lower the bounce rates because visitors can easily access the information they are looking for.

Also, try to keep the sub-navigation tabs less than seven which improves the chance of people taking action on your school website.

These are the factors that are important while creating your school website. While the design is the main factor that you should keep in mind, other factors such as load speed and navigation must also be considered to provide the viewers with a great user experience.

That being said, you’ll do well if you avail the services of a professional school website developer to design your website. They will make sure that all and every factor is taken under consideration and help in developing a high-quality school website that will be attractive and appealing at the same time.